SBS Winner- Theo Paphitis Twitter boost.

Newcastle- Under- Lyme based Cushy Paws gets a Twitter Boost from Theo Paphitis.

A Newcastle- Under-Lyme based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Grace Hancock, owner of Cushy Paws, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers.  The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Cushy Paws message to his almost 500,000 followers and as a result,, @cushy_paws has over 100 more followers and lots more traffic through her website which could lead to more sales and orders. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Grace Hancock said, “ it is such a great way to help out small business owners around the UK to help raise our profiles and get our hard work recognised. My phone hasn’t stopped for the past few days with all the positive comments from Theo’s amazing following, it’s a great community to be a part of. And of course my next aim is to make a pet portrait of Theo’s dog Gladys’. 

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Cushy Paws every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

Cushy Paws, Newcastle-under-lyme, 07917880179,

For further information, photos and product samples, please contact Grace Hancock at Cushy Paws on

For further information about Small Business Sunday please visit

Social Media handle: 

Instagram: cushy_paws

Facebook: CushyPaws- Pet Portraits 

Twitter Cushy_Paws